Set the headline and About section around your current target
LinkedIn gives you more room to position yourself before someone opens the CV. That means the headline and About section need to reflect the role family, level, and strengths you want to be known for now, not a vague list of everything you have ever done.
- Write a headline that combines role direction with two or three high-value strengths or domains.
- Use the About section to connect your background, current focus, and the kind of work you deliver well.
- Avoid broad labels that make your profile harder to place, such as listing too many unrelated identities at once.