How to choose the right skills for your CV
Start with the role, not with a generic list. The same person might need a different skills section for an admin assistant role, a customer service role and a junior project coordinator role, even if their work history has not changed. The job target decides which skills deserve the most space.
Most job adverts tell you what the employer will look for, even when the wording is not perfect. Highlight the skills, tools, responsibilities and behaviours that appear in the advert, person specification or essential criteria. Then separate them into three groups: skills you have and can prove clearly, skills you have used lightly, and skills you do not have. The first group should shape your skills section, profile and work experience. The second group can appear if it is honest and useful. The third group should not be added just because the keyword looks attractive.
For example, if a customer service advert asks for call handling, complaint resolution, CRM use, written communication and empathy, the CV skills list could include “high-volume call handling”, “complaint de-escalation”, “CRM case notes”, “customer email responses” and “empathetic questioning”. Those phrases are much more useful than “communication”, “teamwork” and “computer skills”.
Hard skills on CV sections are specific abilities, tools, processes or knowledge areas. They might include SQL, Sage payroll, food hygiene, lesson planning, minute taking, risk assessment, Adobe Illustrator, Salesforce, stock control or safeguarding. These are often easy for an employer to search for and compare against the role.
Softer strengths are how you work. They might include active listening, prioritisation, stakeholder management, coaching, negotiation, resilience or attention to detail. These can be valuable, but they are weaker when listed without context. Use softer strengths sparingly and back them up with examples.
A good skills on CV section usually mixes both, but hard and role-specific skills should lead. If the role depends on tools, systems, licences, frameworks or technical knowledge, put those first. If the role depends heavily on people skills, choose wording that still sounds practical: “conflict resolution”, “client briefing”, “team supervision” or “patient reassurance” instead of vague personal traits.
Skills should also match seniority. An entry-level candidate can list foundational skills, training, volunteering experience and transferable strengths. A manager or specialist should show judgement, ownership and impact. For a first job CV, “cash handling”, “stock rotation”, “Microsoft Word”, “customer greeting”, “timekeeping” and “following safety procedures” may be enough if they match the vacancy. For a retail supervisor, the same CV needs stronger evidence: “rota planning”, “team coaching”, “daily sales reporting”, “loss prevention”, “opening and closing procedures” and “complaint handling”.
The difference is not only the skill name. It is the level of responsibility behind it. When you write skills on your CV, ask whether the wording makes you look ready for the next role, not just capable of repeating your current tasks.
Applicant tracking systems and recruiter searches can reward relevant keywords, but keyword stuffing still damages the CV. If every line repeats the advert without evidence, the application reads as artificial. Employers need to see that you understand the work, not just that you copied phrases. Use the exact job title, tools and essential skills where they are truthful, then make the CV readable for a person.